Beach Clean Up
ESAG’s annual Beach Clean Up gathers over 48,000 cigarette butts in one hour
The third annual Easa Saleh Al Gurg Group LLC’s conducted at the Umm Suqeim beach behind the Burj Al Arab by the Group Business Excellence and Corporate Communications department in coordination with Volunteer in UAE, witnessed a huge turnout and the numbers touched a new record of over 350 attendees. The Beach Clean Up is conducted by the Group on an annual basis with enthusiastic participation by ESAG employees and teams from Volunteer in UAE.
During the latest Clean Up, the competition was intense and the resultant catch was an astronomical 48, 375 within one hour. The winning Dark Green team largely represented by blue collar staff from Al Gurg Paints won the honours having collected an average of 330 butts per person followed by the Sky Blue team (average of 323) and Royal Blue (average of 309).
“As a business we have a responsibility to play a part in contributing towards the community through initiatives such as the annual Beach Clean Up. The increasing support from the staff and their families has demonstrated their whole-hearted involvement in cleaning up our beaches. The social responsibility element within the CSR calendar of the Group is important towards ensuring that our overall business sustainability objective is met, even as we continue to explore various avenues to promote environmental consciousness.