About ESAG

Founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group LLC (ESAG), is a multidivisional conglomerate with 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman, Saudi Arabia, and Iraq; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

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Better Life


  • Better Life

    Al Gurg Tower 3 Baniyas Rd.

    P.O. Box 25441, Dubai

    United Arab Emirates


  • Established:    2003

    Phone:   +9714 702 8921

    Fax:   +9714 702 8900

    Web: betterlifeuae.com

Better Life brings the best brands in appliances, electronics and telecom to consumers in the UAE, Oman, Qatar and Saudi Arabia. All Better Life showrooms deliver a consistent ambience created after identifying consumer preference patterns. Most of the retail outlets have built-in appliances displayed in a kitchen environment, a concept Better Life pioneered. Trained and friendly retail staff is ready to assist customers throughout the decision process.

Better Life also has a signficant trade distribution business, and is a major supplier of home appliances for projects and institutional clients. The product mix at Better Life showrooms focuses on world class brands which satisfy individual customer desires of design and ergonomics. The company stocks a range of world leading brands including Siemens, Smeg, Zanussi, Terim, Vestfrost Solutions, Beko, Forbes of Switzerland, TCL, Euron, Onida and Wolf Power. Besides its home appliances offering, Better Life exclusively distributes these German electronics brands - Gigaset, AEG and Grundig. The company has showrooms located at Mall of the Emirates, Mirdif City Centre and Al Ittihad Road in Dubai and Al Raha Mall in Abu Dhabi. Better Life also has a customer service facility in Al Aweer, Dubai.