IDdesign stores offer a diverse range of furniture and accessories that take inspiration from North Europe, focusing on international trends and designs. The UAE franchise was acquired by the Easa Saleh Al Gurg Group in 1995.

All IDdesign products are carefully selected with emphasis on functionality, flexibility and design. They accommodate aesthetic, contemporary solutions taking into consideration customer preferences of size and design. Its collections are focused on living, dining and sleeping product lines with a wide selection of complementary accessories.

IDdesign's 'mydesign' concept offers comprehensive furnishing solutions by an in-house interior designer. Clients receive advice on a complete interior design solution including furniture, furnishings, accessories and fit out, IDdesign also offers a gift registry listing which offers the flexibility and freedom to add a personal touch when choosing gifts and also enables purchase from a store and location that is suitable to the customer.

IDdesign head office is located in Deira along with a showroom. It also has a presencein the Mall of the Emirates and Mirdiff City Centre in Dubai besides Al Wahda Mall in Abu Dhabi.