About ESAG

The Easa Saleh Al Gurg Group (ESAG) is one of UAE’s most eminent family businesses with 27 companies in its portfolio. With a history dating back to 1960, the Group is partnered by leading brands in various areas of enterprise across wide ranging industry and consumer sectors. Beginning in its early years as an exclusive trading partner for well-known consumer brands such as Grundig and Siemens, ESAG today is a diversified conglomerate with businesses in retail, building and construction, industrial and real estate. The Group’s institutional strengths, value-added products and services hold the key to its successful business relationships with partners and customers.

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ESAG, BAT celebrate 50 years of business partnership

ESAG, BAT celebrate 50 years of business partnership

Easa Saleh Al Gurg Group (ESAG) and British American Tobacco (BAT) recently celebrated the 50th anniversary of their successful partnership. The ceremony paid homage to the long-standing history of the two powerhouses, from when they joined forces in 1964.  

This alliance was cemented based on the fundamentals that are shared by both companies and built upon common values, such as providing consumers with choices and quality products. ESAG has been a cornerstone in BAT’s strategy for the UAE and has helped shape the company’s business throughout its journey in the past five decades.

Employees of both ESAG and BAT were present at the ceremony to celebrate the familial spirit that binds the two companies. Also in attendance were ESAG’s business partners, wholesalers, retailers and distributors who have also played an integral role in facilitating the companies’ achievements.

Commemorating the golden jubilee were His Excellency Easa Saleh Al Gurg and key members of the ESAG team  including Dr Raja Al Gurg, Managing Director; Abdulla Al Gurg, Group General Manager and Easa Farid Al Gurg, General Manager, -Trading & Projects; along with senior management of BAT Middle East (BAT ME). The leadership team of BAT ME included  Attila Kundrak, Area Director for BAT Middle East; Bassem Lotfy, Finance Director for BAT Middle East; and Antony Hooper, Country Manager for BAT in the Arabian Gulf. 

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