About ESAG

The Easa Saleh Al Gurg Group (ESAG) is one of UAE’s most eminent family businesses with 27 companies in its portfolio. With a history dating back to 1960, the Group is partnered by leading brands in various areas of enterprise across wide ranging industry and consumer sectors. Beginning in its early years as an exclusive trading partner for well-known consumer brands such as Grundig and Siemens, ESAG today is a diversified conglomerate with businesses in retail, building and construction, industrial and real estate. The Group’s institutional strengths, value-added products and services hold the key to its successful business relationships with partners and customers.

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Al Gurg Unilever

  • Al Gurg Unilever

    PO Box 325, Dubai

    United Arab Emirates

  • Established: 1997


    Web: unileverme.com

The first business venture between Unilever and the ESAG Group started more than fifty years ago, with the opening of a small wholesale operation which sold a limited range of imported household staples. The first formal partnership was formed in 1965 when 'Technical & Trading Company (Trucial States)' - TTC - was formed under HE Easa Saleh Al Gurg's sponsorship. TTC traded in consumer products as well as office furniture, refrigeration and air-conditioning systems. In 1991, TTC became a fully-fledged Limited Liability Company and in 1995 elected to focus exclusively on FMCG distribution.

The company became Al Gurg Lever in 1997 and eventually became Al Gurg Unilever, which is the sole distributor for Dubai and Northern Emirates of a wide range of world-renowned Unilever brands such as Lipton, OMO, Brooke Bond, Knorr, Lux, Sunsilk, Clear, Close-Up, Signal, Dove, Pond’s, Cream Silk, Vaseline and Fair & Lovely, most of which are category market leaders. In addition, Al Gurg Unilever distributes other leading consumer brands.

The partnership has grown and developed over the years into one of the most professional sales and distribution companies in the region, with one of the widest direct coverage. The company has more than tripled its size since it started, with a consistent double-digit growth year on year. It has now become one of Unilever’s most successful and long-standing business relationships.


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