About ESAG

The Easa Saleh Al Gurg Group (ESAG) is one of UAE’s most eminent family businesses with 27 companies in its portfolio. With a history dating back to 1960, the Group is partnered by leading brands in various areas of enterprise across wide ranging industry and consumer sectors. Beginning in its early years as an exclusive trading partner for well-known consumer brands such as Grundig and Siemens, ESAG today is a diversified conglomerate with businesses in retail, building and construction, industrial and real estate. The Group’s institutional strengths, value-added products and services hold the key to its successful business relationships with partners and customers.

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Al Gurg Living

  • Al Gurg Living

    Ground floor, Eiffel 1 Building,

    Umm Al Sheif, Sheikh Zayed Road

    PO Box 672, Dubai

    United Arab Emirates

  • Established:    2018

    Phone:   +971 4 358 2256


    Web: algurgliving.ae

With a portfolio of brands that fit the aspirational goals of a niche clientele, Al Gurg Living is the newest business unit within the Easa Saleh Al Gurg Group’s Retail & Lifestyle portfolio. Al Gurg Living as the name suggests looks to address the needs of a high net worth client segment that prefers bespoke products and services. The entity showroom on Umm Hurair road will showcase SieMatic kitchens, ovens and the latest addition Schmalenbach wardrobes.


SieMatic is a premium kitchen brand with a long tradition. Since its founding in 1929, SieMatic has dedicated itself in the realisation of individual interior design solutions. Exclusive SieMatic showrooms and quality retail specialists showcase the design principle behind the company’s three themes – PURE, URBAN and CLASSIC – with constantly evolving reinterpretations in more than 60 countries worldwide. The latest concept for handle-free kitchens from SieMatic completely redesigns grip, light, lines, material, transparency and space.

The new SieMatic Collection in PURE style gives minimalist kitchen design completely new contours and a unique character. Lines form into surfaces. Frames create space to breathe. Cubic objects take shape. Graphical clarity brings furniture and architecture into a perfect balance. Know more about Siematic UAE.


Founded in Germany, Schmalenbach is a renowned luxury brand exporting tailor made wardrobes and cabinet furniture worldwide. Started in 2004, it has gained popularity in a very short span of time due to its ability to customise furniture based on individual requirements.

More and more people love the idea of creating their cabinetry individually and having it produced in high quality. This custom-built furniture, allows customers to arrange their living, working and public space according to individual wants and needs. The hand-made furniture is manufactured according to the required dimension, material and surface requirements. The bespoke wardrobes include interesting details such as tie and belt pull out, mirror pull out or drawers with integrated jewelry inserts. Read more about Schmalenbach.

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