About ESAG

The Easa Saleh Al Gurg Group (ESAG) is one of UAE’s most eminent family businesses with 27 companies in its portfolio. With a history dating back to 1960, the Group is partnered by leading brands in various areas of enterprise across wide ranging industry and consumer sectors. Beginning in its early years as an exclusive trading partner for well-known consumer brands such as Grundig and Siemens, ESAG today is a diversified conglomerate with businesses in retail, building and construction, industrial and real estate. The Group’s institutional strengths, value-added products and services hold the key to its successful business relationships with partners and customers.

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Better Life

  • Better Life

    Al Gurg Tower 3 Baniyas Rd.

    P.O. Box 25441, Dubai

    United Arab Emirates

  • Established:    2003

    Phone:   +971 4 702 8900


    Web: betterlifeuae.com

Better Life, the premium kitchen appliances retailer of the Easa Saleh Al Gurg Group, is home to the world’s best brands in kitchen appliances operating in UAE & Oman. It has a wide and excellent choice of over 400 products from more than eight premium international brands, including  pioneering European brands such as Siemens Home Appliances, Smeg, Zanussi, Vestfrost, Terim, and Hostess as well as Forbes of Switzerland and Better Life’s own brand - Wolf Power.

Better Life has the widest range of products, catering to the needs, tastes and requirements of any discerning customer. The categories encompass washing machines and dryers, refrigerators, cookers, dishwashers, beverage coolers, small appliances, chest freezers, water purifiers, water dispensers, air purifiers, BBQ grills and cooking accessories. Pioneering the concept of built-in appliances in the region, Better Life also has a comprehensive collection from Siemens, Smeg and Zanussi. Better Life showrooms are located at the Mall of the Emirates and Al Ittihad Road in Dubai as well as Al Raha Mall and Dalma Mall in Abu Dhabi. Better Life also has a customer service facility in Al Aweer, Dubai.


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