About ESAG

Founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group LLC (ESAG), is a multidivisional conglomerate with 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman and Saudi Arabia; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

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Brand Oasis launched in Northern India

Brand Oasis launched in Northern India

Brand Oasis from Al Gurg Paints (AGP) has made its entry into the northern parts of India in Haryana, Chandigarh and neighbouring parts of Punjab. AGP’s latest export customer Garg Paints has taken the initiative in bringing Brand Oasis selectively to achieve twin objectives – offer an imported brand to discerning customers and ensure no cannibalisation within the territory.

During the recent India tour by AGP’s General Manager Sunil Gudur and Export Manager Santosh Mulya, Garg Paints had organised a site visit to select 10 dealers (individually representing the cream of big brands in India) in numerous potential markets of North India, covering Rajpura, Bilaspur, Jagadhari, Karnal, Gohana, Jind, Uchana and Narwana; spanning a distance of over 1400 kms. 

The beautifully designed in shop merchandise were placed in strategic locations and Oasis cans were proudly displayed alongside all the major brands such as Asian Paints, Akzo Nobel, Kansai Nerolac, Berger etc.

During the visit, the AGP team received feedback on field trials conducted by painters and the exterior paints came in for high praise. The potential for Brand Oasis appears quite bright and with sustained efforts this region can become a very consistent and large market for the range  in the near future.

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