About ESAG

Founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group LLC (ESAG), is a multidivisional conglomerate with 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman, Saudi Arabia, and Iraq; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

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OFIS team visits Steelcase LINC for marketing workshop

OFIS team visits Steelcase LINC for marketing workshop

The OFIS team recently visited Steelcase LINC (Learning and Innovation Centre) in Munich, Germany to participate in the ‘EMEA Marketing and Communications Community of Practice’ – a first of its kind workshop for all the Steelcase EMEA dealers. It was a two day event of good learning and knowledge enhancement. 

The various topics that were covered during the workshop were website, social media, use of Steelcase research and insights, promoting products, promoting your brand, customer proposals etc. Together with other dealers the team discovered how to amplify the Steelcase brand message. The event also included a tour of the incredible office of the future – Steelcase LINC. 

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