About ESAG

The Easa Saleh Al Gurg Group (ESAG) is one of UAE’s most eminent family businesses with 27 companies in its portfolio. With a history dating back to 1960, the Group is partnered by leading brands in various areas of enterprise across wide ranging industry and consumer sectors. Beginning in its early years as an exclusive trading partner for well-known consumer brands such as Grundig and Siemens, ESAG today is a diversified conglomerate with businesses in retail, building and construction, industrial and real estate. The Group’s institutional strengths, value-added products and services hold the key to its successful business relationships with partners and customers.

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Better Life delivery agreement with Aramex to enhance customer experience

Better Life delivery agreement with Aramex to enhance customer experience

The growth experienced by Better Life’s online business during the pandemic, is a key indicator of the change in purchasing behaviour. Better Life aims to adapt to this change and is working on building greater efficiency into their e-commerce model. A key element in the process, is the fulfillment of orders through an effective delivery method. This has been facilitated in collaboration with ESAG Group Supply Chain, through the appointment of a strategic partner Aramex.

Hamad Al Gurg, CEO of Better Life further explained: “Entering into a partnership with Aramex, an industry leader in the e-commerce customer deliveries space, is a reflection of our commitment to deploy an efficient customer delivery model. This relationship will help us evolve and provide a platform to further develop our customer experience agenda, enabling Better life to be the brand of choice.”

Better Life’s Domestic Delivery agreement with Aramex will help enhance the delivery experience and also usher efficiencies such as being able to reach a customer anywhere in the United Arab Emirates within 24 to 48 hours. Aramex’s capabilities across the region, will also assist Better Life for further organic expansion.

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