About ESAG

Founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group LLC (ESAG), is a multidivisional conglomerate with 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman and Saudi Arabia; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

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Passion for Retail from ESAGLearning

Passion for Retail from ESAGLearning

ESAG Learning recently designed and launched the ‘Passion for Retail’ programme for the sales team of Better Life.  Nine retail sales team members participated in a two-day programme which will be followed up with ‘Actor Visits’ (Mystery shopping) and one-on-one coaching/feedback sessions for the next couple of weeks. 

This will support the workshop attendees as they practice the skills learnt on the shop-floor. The sales team will also be assessed on the job through a behaviour matrix by their line managers in order to continually support their learning. The analogy of G.U.I.D.E (Greet, Understand, Inspire, Develop, End) was used to merge the science of sales with Better Life’s vision.

The programme is designed to equip retail front line advisors with a service excellence foundation to engage better with customers, portray energy and commitment and understand how positive phrasing can help to deliver a connection with customers and enhance their personal communication. Attendees were taught how to manage challenging customer interactions and relationships to deliver outstanding service, secure trust and confidence as well as retain a valued customer base.

The programme provides the requisite skills to increase the likelihood of making a sale by better understanding customer needs while maintaining a great customer experience. 

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