Easa Al Gurg, Group CEO, met with Zugen Ni, Owner of German luxury kitchen manufacturer, SieMatic and Founder & Chairman of the Chinese Nison Group, during Ni’s visit to the UAE last week. Matthias Hemeier, General Manager of Al Gurg Living, also participated in the meeting.

The discussion focused on the future direction and growth strategy of SieMatic, including the brand’s luxury vision, its long-term industry approach and family business values that guide its operations.

Both parties explored deepening collaboration to develop the UAE and wider regional markets whilst strengthening the brand’s appeal to the architecture and design community and their clients. The conversation also addressed the UAE’s forward-looking vision, the evolving property market and future development opportunities in the region.