Since joining the business in 2001, she has played a pivotal role in shaping the Al Gurg Group’s strategic growth, retail expansion, and corporate governance while championing inclusive leadership. She actively promotes and conducts open floor sessions for women employees to voice their opinions.

Beyond her corporate responsibilities, Muna is widely recognised for her commitment to social impact and strategic philanthropy. In 2024, she founded the Meem Foundation, a philanthropic organisation dedicated to advancing education, healthcare, and economic opportunities for women and girls across the Middle East and North Africa.

Muna has served on the boards of several regional and international organisations, including HSBC Bank Middle East, and has been actively involved in initiatives that promote entrepreneurship, youth development, refugee support, and female leadership. She also established the Muna Al Gurg Scholarship at London Business School to support women pursuing higher education and leadership careers.

In 2026, TIME Magazine named her one of the 100 most influential philanthropists of the year, honouring individuals who are shaping the future of giving and social impact worldwide. She was also among the first philanthropists from the region to sign The Giving Pledge, committing the majority of her wealth to charitable causes during her lifetime.