Founded in 1931 by rugby Springbok Fred Smollan, the Smollan Group opened its doors initially as a Regional South African based sales agency. With its pedigree in field marketing, the Group has evolved to offer a diverse range of outsourced marketing services to multiple channels across a broad spectrum of industries.

With unrivalled industry experience, exceptional human platform and sophisticated systems, the Group has a legacy of providing consistent excellence in operational execution.

Smollan operates on five continents and have businesses in Brazil, India, China, South Africa, Europe and Australia. This proud past and solid foundation stands the Group in good stead as we look to the future as a global business.

The group services are categorised under four heads:

Field Marketing
The Group is a diversified marketing services company, focused on providing visibility, mobility and intelligence for a vast spectrum of well-loved brands. Deeply rooted in our foundations and directed by our values, our purpose is simple: we grow our clients’ brands.

Brand Activation
Our brand activation teams offer a range of creative executions focused on keeping clients’ brand promises. We inspire and influence shopper behaviour at the critical point of purchase.

Market Intelligence
Market intelligence and Category Management is tasked to help you better understand consumers, market place and competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers decisions, it offers insights.

One of the key drivers that sets Smollan apart, and in turn, makes our clients more competitive, is our renowned technology platform and ability to utilise that platform to enable and empower our most valuable resource: people.