The first business venture between Unilever and the ESAG Group started more than fifty years ago, with the opening of a small wholesale operation which sold a limited range of imported household staples. The first formal partnership was formed in 1965 when ‘Technical & Trading Company (Trucial States)’ – TTC – was formed under HE Easa Saleh Al Gurg’s sponsorship. TTC traded in consumer products as well as office furniture, refrigeration and air-conditioning systems. In 1991, TTC became a fully-fledged Limited Liability Company and in 1995 elected to focus exclusively on FMCG distribution.
The company became Al Gurg Lever in 1997 and eventually became Al Gurg Unilever, which is the sole distributor for Dubai and Northern Emirates of a wide range of world-renowned Unilever brands such as Lipton, OMO, Brooke Bond, Knorr, Lux, Sunsilk, Clear, Close-Up, Signal, Dove, Pond’s, Cream Silk, Vaseline and Fair & Lovely, most of which are category market leaders. In addition, Al Gurg Unilever distributes other leading consumer brands.
The partnership has grown and developed over the years into one of the most professional sales and distribution companies in the region, with one of the widest direct coverage. The company has more than tripled its size since it started, with a consistent double-digit growth year on year. It has now become one of Unilever’s most successful and long-standing business relationships.